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Why was Gene Simmons on ESPN.com?

80s Forum: Why was Gene Simmons on ESPN.com?
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  1. #1
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    Why was Gene Simmons on ESPN.com?

    INDIANAPOLIS -- Don't be surprised to find a checkered flag soon amid the black-and-white KISS face paint of tongue-wagging bassist Gene Simmons.

    Simmons and marketing partner Richard Abramson have signed a deal to promote the Indy Racing League, the open-wheeled circuit announced.

    The promotion campaign features a 91-second anthem called "I Am Indy" co-authored by Simmons, performed by the band BAG.

    The lyrics, which repeat the song's title "I Am Indy," preach about individuality and top-speed performance: "I am everything I want/ I have everything I need/ I know exactly what to do/ 'cuz I am Indy."

    "It's a personal statement that's a sort of personal allegiance to the United States of Indy," Simmons said.

    The Indianapolis-based IRL posted the song on its Web site, www.indycar.com.

    Details of the rest of the campaign were being kept under wraps -- a spokesman declined to release the length and cost of the contract -- but Simmons said it would include an Indy-related clothing line.

    The IRL is trying to increase its fan base.

    "I think it's very aggressive and I think it's exactly what the IndyCar Series needs," said Brian Barnhart, IRL's president and chief operating officer.

  2. #2
    Join Date
    Oct 2002
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    Re: Why was Gene Simmons on ESPN.com?

    what a Queen rip-off...

    the league idea is cool tho
    Surgeon Generals warning:Evil may be hazardous to your health

  3. #3
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    May 2005
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    Re: Why was Gene Simmons on ESPN.com?

    Why was Gene Simmons on ESPN.com?



    mmmmmmmmm let me think mmmmmmm MONEY?

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